ADVERTISING GRAPHICS
Instructor: Bill Hobson

COURSE DESCRIPTION
Creating and developing illustrative designs for stories, editorials, book covers, posters, etc.

OUTCOME OBJECTIVES
Upon successful completion of this course you will be able to:
1. Produce effective visual communication pieces from conception to completion.
2. Solve complex visual design problems.
3. Combine type and illustration into dynamic high impact visual communicators that do more than just look great.

ENABLING OBJECTIVES
The student will produce two designs using type and illustration. The emphasis will be on the creative process:
A. Brainstorming and Conceptualizing
B. Research (gathering ideas and information)
C. Interpreting Data Input
D. Utilizing Thumbnails
E. Doing Pencil Roughs, Layouts and Comprehensives
F. Presentation Techniques

TEXT
No text is required; however, outside reading is strongly suggested.

GRADING CRITERIA
Evidence of thorough research
Original Concept
Well-designed composition and layout
Accurate Drawing
Using references without plagiarism
Professional execution
Adherence to assignment specifications and criteria
Craftsmanship
Professional presentation

STANDARD ALPHA-NUMERICAL GRADING SCALE:
A+ = 100-97 B+ = 89-86 C+ = 79-76 D+ = 69-66 F = BELOW 59?
A = 96-93 B = 82-85 C = 75-72 D = 65-62
A- = 92-90 B- = 81-80 C- = 71-70 D- = 61-60

CLASSROOM POLICIES
If a deadline is missed, the assignment is late. All late assignments receive a '0'. If the assignment is turned in no later than the following class period, it's accessed grade will be averaged with that '0'. For example: If your late assignment is evaluated at '100', the most you can get for that late assignment is '50'. You can have one free late. Use it wisely.

NOTE: A free late does not excuse you from doing the assignment.
All work must be completed.
All make-up work must be completed and turned in
by the beginning of the following class.

No food or drink is allowed in the classroom. Attendance and behavior guidelines are prescribed in the Art Institute of Dallas' Student Handbook.

COURSE MATERIALS
14"X17" Marker Pad
Marker Set
2H Pencil
Drawing Pens
Mat Board
(You will use 'T" Squares and Triangles in this class.)

WEEKLY SCHEDULE

WEEK 1:
Introduction to the class and overview. First project assigned.
HOMEWORK:
Five B&W thumbnails (at least) due at the beginning of next class. Thumbnails should reflect five different kinds (different concepts) of well thought out design solutions and not just be variations of the same design. Bring examples of your research.

WEEK 2:
Discuss homework and make design choices from thumbnails. Begin B& W proportional thumbnails that reflect variations of your design concept.
HOMEWORK:
Do at least ten B&W proportional thumbnail variations of your basic design concept.

WEEK 3:
Discuss homework and associated problems. Select best concept design solution. Begin pencil rough.
HOMEWORK:
Finish pencil rough. Include notations about thoughts on colors, etc.

WEEK 4:
Discuss homework and any associated problems. Begin color comps (1and 1/2 times the Actual Size).
HOMEWORK:
Work on color comps.

WEEK 5:
Finish color comps. Mat your comp and turn it in. All thumbnails, roughs, etc. should be placed in an envelope and turned in with your matted color comp. Any project not accompanied by its collateral material (thumbs, etc.) will not receive full credit for his or her project. So keep track of all that preliminary design stuff. New project assigned. HOMEWORK:
Research and thumbnails like before.

WEEK 6 thru WEEK 10 are essentially the same process as the first five weeks.
HOMEWORK: NONE

WEEK 11:
Any last minute adjustments to your work? Open discussion about class, projects...whatever. Teacher Evaluations.
HOMEWORK:

HAVE A GREAT BREAK!

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